Summer’s most popular beverage is not wine or any type of hard liquor – no, the drink of summer is officially beer. Beer sales hit their annual high during the months of July and August, at the same time that wine sales are at their historic lows. Breweries are coming out with more low-alcohol options that are more beach-diet friendly. Here are a few trends to keep an eye on for the Summer of 2017:
- Low Calorie Beers
The “beer milkshakes” and Triple-IPA’s of last summer are long gone by now. Instead, the trend this summer is low-calorie. From the low-calorie versions of more basic beers – such as Corona Premier (coming in at only 80 calories), to the more exotic. Dogfish Head, a prolific craft brewer, recently released a “Sea Quench Ale” – with only 9 carbs and 140 calories per 12-ounce serving. Sam Calagione, the owner of Dogfish stated that he wanted something “less-heavy, less-fattening” and that his product is “one of the fastest growing beers in the history of Dogfish.” Be on the lookout for more low-calorie beers this summer!
- Lighter, Low Alcohol Beers
In the same vein as a low-calorie beer, craft producers are also creating products for a market seeking lighter, lower alcohol beers. In California, Drake’s Brewing Co. is creating an IPA (notoriously known for its high-alcohol content) with an ABV under 5 percent. The IPA is also a notable departure in flavor – utilizing lighter flavors such as citrus and grapefruit. Pilsner’s are also going to be making a comeback this summer. While hoppy beers may make more sense in the colder winter months, more “sessionable” beers will overtake the market this summer. So, head to your local craft brewery and try out all the new options available to you this summer! You won’t regret it!